Execution is Everything

I’ve lost count of the number of ideas that I’ve had that I’ve failed to execute on. Some got written down and the languished in a forgotten notebook, others got started but quickly turned into monsters as I tried to cover every possible feature and scenario I could think of at the design stage.

Where this happens more than anywhere else is around writing. When I come up with an idea for an article or blog post, I’ll be consumed by it’s brilliance. As I start fleshing it out, the harsh light of reality will shine brightly on it and I’ll decide it’s just an okay idea and put it on the back burner, fully intending to come back and finish it off. After a few more brilliant ideas, I’ll typically forget all about it until I read someone else’s thoughts on the same topic. Then I’ll be annoyed with myself because it’s actually a really interesting area and I should have finished the article and got there first!

There’s a couple of reasons for this :

  • Once I start working on an article, it quickly becomes familiar. When this happens, anything can seem ordinary. The thing to remember is that it is familiar to me, not to the end reader. Just because I’m no longer consumed by the white heat of creativity, that doesn’t mean the topic has become dull overnight.
  • Overthinking. Trying to exhaustively cover every aspect and angle of a concept is hard work and unnecessary — there’s no guarantee that anyone will be more motivated to read a 25 minute post than a 4 minute posts. If there is a lot of ground to cover, a series of posts might be more appropriate. Especially if it means that at least one of them gets published!

This article is a case in point — I jotted down some notes on the train home one night, then pushed it aside to start a Medium series covering Salesforce related news. If my Dreamforce flight hadn’t been pushed back by an hour when I was already packed, I’d probably have found it again in 2018 and decided the moment had passed. As it is I decided to execute on it, and I must say I feel a little pleased with myself.

It really doesn’t matter how great a post would be if it never gets finished and published — done is better than perfect!

I’m better known in the Salesforce community as Bob Buzzard — Umpteen Certifications, including Technical Architect, 5 x MVP and CTO of BrightGen, a Platinum Cloud Alliance Partner in the United Kingdom who are hiring.

You can find my (usually) more technical thoughts at the Bob Buzzard Blog

CTO at BrightGen, author Visualforce Development Cookbook, multi Salesforce Developer MVP. Salesforce Certified Technical Architect. I am the one who codes.

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