I co-run the London Salesforce Developers meetup (traditionally predominantly male) and we’ve been working with the Women in Tech meetup to run combined events which has made a difference. I think the biggest issue for us was that we didn’t have any women regularly attending, so every woman that came along was typically the only one and most didn’t come back.

We’re now trying to get more men to attend the Women in Tech events, because apparently men don’t like being the minority (having told women for years they need to front up — oh the irony!).

CTO at BrightGen, author Visualforce Development Cookbook, multi Salesforce Developer MVP. Salesforce Certified Technical Architect. I am the one who codes.

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