Writing as a non-designer, I very much agree with putting beauty in fourth place. A large number of enterprise systems are so ugly they make your eyes hurt, but users have no problem with this as long as they (feel they) are productive. Often they’ll make a joke of it — “it looks terrible, but it gets the job done”.

CTO at BrightGen, author Visualforce Development Cookbook, multi Salesforce Developer MVP. Salesforce Certified Technical Architect. I am the one who codes.

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